The surprisingly difficult art of being yourself, using fear as inspiration...

...and why marketing hacks are mostly a waste of time.

I was really struggling.

Writer’s block…which is just another name for fear.

I got all in my head. Trying to come up with an article that was completely unique and fresh. Something special.

But I was running on fumes…creatively empty. A void so big that only my despair touched the sides. 

We intellectualise everything. We build stories around our fears and …