The Pratfall Effect:

Expert research proves your audience doesn't like or trust perfection

New to creative hackers? I deliver 3 minute, research-based and actionable creative hacks that will make you be a better creative and a smarter human.

One email. Once a week. Please share it with your colleagues and friends.

On social media, there is an obsession to be perfect.

All artists, creative rebels and maverick entrepreneurs have fallen into this …