(3 minute 📗)
90% of our research is procrastination disguised as productivity!!
It’s analysis paralysis.
We have a new business idea.
We fall in love with it. (We know this is the one that’s going to change everything!!)
Our dopamine starts pumping.
We start furiously researching our idea.
Then our dopamine crashes
We look for reasons it won’t work and talk ourselves out of it ( over-analysis/ fears/self-sabotage)
We get a new business idea and repeat the cycle all over again to feel we’re being productive.
Rinse and Repeat 😬