Multi-Passionate? How To Monetise
Your Multiple Passions.
Being multi-passionate is both beautiful and chaotic.
On the scattered side,
we bounce from one idea to the next,
never building real traction.
Because our ideas lack alignment.
What you need is a North Star.
A clear, soul-aligned purpose.
Once you have that,
you can point all your passions and skills in the same direction.
Every passion has a role.
Each one supports and leverages that purpose.
You’re not starting from scratch each time.
This is the difference between a successful and a struggling multi-passionate person.
The successful multi-passionates don’t niche down...
They niche up.
The Multiple Passions of Matty Matheson
Matty is a wildly successful multi-passionate
who turned creative chaos and a love of food
into an authentic personal brand.
And a full-blown multi-million-dollar empire.
But he almost died of a cocaine-induced heart attack.
Matty started his career as a fine dining chef in Toronto.
He was good at it.
But he struggled with trauma.
He built an identity as a wild man.
Matty was a cocaine addict.
He’s spoken about chaos
and the emotional numbness that came with addiction.
"I used to black out constantly. That was my thing.
Just completely disappear from my own life.” — Matty Matheson
He was numbing the pain and shame he couldn’t articulate.
At 29, he woke up in a hospital bed
after suffering a heart attack.
That was his wake-up call.
After an intervention,
he got sober.
He reinvented himself by focusing
his chaotically creative personality
on building his career with purpose.
He loves food.
Why?
Because he was brought up in a blue-collar family
that didn’t have much money.
They didn’t share their feelings much,
but they made each other a lot of spaghetti.
Food was how his family showed affection.
Food was a sign of love to his inner child.
Matty’s Big Break
Matty’s weird.
He’s unpredictable and chaotic.
But he’s also a big, vulnerable softie.
He filmed an episode of Chef’s Night Out on Munchies.
It went viral.
Matty went all in on food as his aligned purpose:
TV shows on Vice and Viceland
Bestselling cookbooks
Viral burger pop-ups
Multiple restaurants
A fashion line
A farm
A production company
And now?
He’s the executive producer of FX’s The Bear.
He also plays one of the main characters.(If you haven’t seen The Bear, you’re missing out.
It chronicles the journey of a Chicago sandwich shop’s transformation
into a fine dining restaurant.)
Matty didn’t “niche down.”
He niched up
by choosing a clear purpose
and went all in on it:
Food + Creative Chaos + Love.
Everything flows from that.
This is what the top 1% of multipotentialites do differently:
They don’t try to be less.
They find their North Star—
and point everything they’ve got at it.
How to find your North Star?
Reconnect with your inner child.
Reignite the purpose that lit you up
before the world told you to be realistic.
You can learn more here 👇
P.S. I’m on Day 6 of my 30-day challenge
to post 30 YouTube videos in 30 days.
P.P.S. I’ve got nearly 20 videos in the can —
all recorded unscripted in ✅ Done Club.
Multiple members stepped into their sheds
and faced down procrastination and perfectionism.
They made creative work they’d been avoiding
for months — even years.
I applaud every single one of them.
Facing your fears isn’t easy.
But it’s the only way to avoid going to the grave
with your song still in you.