πͺ How To Stand The Fuck Out In Crowded Markets π€
β By Niching Up Your Multiple Passions β
Iβm a bit obsessed with Liquid Death.
Itβs a masterclass on niching up the founder's passions to create a unique brand that stands the fuck out.
Itβs a 1.6 billion dollar business built on creative multipotentiality.
This is Mike Cessario. He is the founder and CEO. π