Creative Insights From The US Open

The Surprising Similarities between Tennis and Creativity

Creativity is a solo sport

In tennis, you have two opponents. The person you are competing against and yourself. 

A player’s toughest opponent in any match is usually themselves.

With the razor-thin margins between winning and losing, it is the number of unforced errors over the course of a match that is often the difference between success or failure. 

Unf…