🧠 Downstream Thinking 🤯

🧙‍♂️ How To Turn A Shitty Stick Into Merlin’s Staff With Creative Strategy ⚕

10 years ago, I was standing side stage at the Apollo; a five thousand capacity venue in London.

It was only 2/3 full and I was panicking. 

I was co-manager of the band. They were one of the biggest pop bands in the UK. 

Their latest single had spent two weeks at No.1.

‘This ain’t a love song' ended up being the 2nd most played track on UK radio that year. …