😱 Choice Architecture 🤔

How to gain a competitive advantage by thinking differently

In 1756, the Prussian King, Frederick the Great, introduced potatoes to his people.

Potatoes were a recent import from South America. Frederick realised that having two sources of carbs (wheat and potatoes) would reduce the risk of famine.

Potatoes gave his people a cheap, easy-to-grow additional food source that could sustain both themselves and their fa…